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Ten Things Empaths and Highly Sensitive People Must Navigate to Build a Successful Small Business

Writer's picture: Paje HonorPaje Honor

Behind the Mirror: A Journey Into Authentic Beauty with Paje Honor

a woman holding up her business card

Photo by Megan Muir


Starting and running a small business is a rewarding yet challenging endeavor. It’s about more than just providing products or services; it’s about addressing key areas that contribute to your overall success. There are many overlapping areas between your personal and professional life that require your care and attention in order to stay balanced. Here are ten essential things empaths must navigate to build and sustain a successful small business, as well as maintain a healthy and happy life outside of work.


1. Communication Challenges

Effective communication is the cornerstone of any successful business. For empaths, the challenge often lies in absorbing the emotions of others and feeling responsible for their reactions. It’s important to set boundaries and communicate clearly while staying true to your values. Practice detaching emotionally from the outcome of conversations to protect your energy.


What could happen if you ignore this area? Neglecting communication can lead to misunderstandings, strained relationships, and unmet expectations. For empaths, it can also result in emotional burnout from trying to fix issues that arise from unclear messaging. This can harm your reputation and create unnecessary stress.



2. Managing Personal Dilemmas

Running a business often overlaps with personal life, making it vital to establish boundaries. Empaths may struggle to separate their personal emotions from business decisions. To counter this, create dedicated time for self-care activities like exercise, meditation, or hobbies. These practices can help you recharge and maintain emotional balance.


What could happen if you ignore this area? Failing to manage personal dilemmas can result in burnout, decreased productivity, and difficulty making sound decisions. For empaths, unresolved personal issues can seep into business interactions, potentially damaging relationships and the quality of your work.



3. Overcoming Social Anxieties

Networking can be overwhelming for empaths due to the sensory and emotional input involved in meeting new people. Start small by engaging with one person at a time through social media or events. Remember, quality connections often outweigh quantity. Set limits on your time and energy during networking events to avoid feeling drained.


What could happen if you ignore this area? Avoiding networking opportunities or collaborations can isolate you from potential relationships, referrals and clients, limiting your business growth. For empaths, this can reinforce feelings of loneliness and prevent you from building a supportive network that understands your needs.


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Photo by Courtney Michaud (Tombstonemoon on IG)


4. Perfectionism Pitfalls

Perfectionism can hinder progress, especially for highly sensitive individuals who may fear judgment or criticism. Focus on consistent improvement rather than striving for an unattainable ideal. Remind yourself that vulnerability and authenticity are strengths, not weaknesses, and that your best effort is enough.


What could happen if you ignore this area? When we avoid healing the part of ourselves that seeks perfectionism, it can lead to paralysis by analysis, delaying projects and missing opportunities. For empaths, the added self-criticism can erode confidence, making it harder to take risks and move forward in your business.



5. Fear of Failure

Fear of failure is a natural part of entrepreneurship, but empaths may experience this fear more acutely due to their deep emotional investment. Shift your perspective: instead of fearing mistakes, view them as opportunities to learn and grow. Develop a mantra or affirmation to remind yourself of your resilience and ability to overcome challenges. Every time we make a "mistake", it allows us to learn and grow in to a better version of ourselves.


What could happen if you ignore this area? Unaddressed fear of failure can result in missed opportunities and a reluctance to take necessary risks. For empaths, it can also manifest as self-doubt and procrastination, which can stall a businesses growth and evolution.



6. Prioritizing Mental Health

Your mental health is critical to your business’s success, and this is especially true for empaths who can easily become overwhelmed. Establish routines that support your well-being, such as journaling, mindfulness practices, yoga, time to "unplug", or therapy. Protect your mental space by limiting exposure to negativity and setting firm boundaries with draining individuals.


What could happen if you ignore this area? Neglecting mental health can lead to chronic stress, anxiety, and eventual burnout. For empaths, this can be particularly debilitating, as their heightened sensitivity makes them more prone to emotional exhaustion, ultimately affecting their ability to run their business effectively.


a makeup artist spraying setting spray on her client
Photo by Megan Muir

7. Delivering Quality Service

Meeting and exceeding client expectations is essential for building trust. Empaths may feel the urge to overextend themselves to please others. Instead, focus on setting realistic timelines and communicating your process transparently. Remember, it’s okay to say no if a request compromises your well-being or values.


What could happen if you ignore this area? Failing to deliver quality service can harm your reputation and lead to dissatisfied clients and negative reviews. For empaths, the guilt of disappointing others can be emotionally taxing, creating a cycle of overworking and self-blame that is unsustainable.



8. Managing Client Expectations

Setting clear and realistic expectations with your clients from the start can be challenging for empaths who want to avoid disappointing others. Practice open communication and use written agreements to outline terms. This ensures everyone is on the same page and helps prevent misunderstandings.


What could happen if you ignore this area? Ignoring this area can lead to misaligned expectations, client dissatisfaction, and conflict. For empaths, unresolved issues can create emotional distress and drain energy, making it harder to focus on other aspects of the business.



9. Achieving Work-Life Balance

Work-life balance is essential for long-term success, but empaths may struggle to disconnect from their work emotionally. Schedule downtime as intentionally as you schedule work commitments. Engage in activities that ground you, such as spending time in nature or practicing mindfulness, to restore your energy.


What could happen if you ignore this area? Without a proper work-life balance, empaths risk emotional and physical burnout. This can lead to decreased creativity, strained relationships, and an overall decline in the quality of both personal and professional life.



10. Personal Growth Through Business

Your business journey is also a personal growth journey. For empaths, this means embracing the highs and lows as opportunities to develop emotional resilience. Celebrate your achievements and remind yourself of your purpose to stay motivated. Surround yourself with a supportive community that understands and uplifts you.


What could happen if you ignore this area? Failing to focus on personal growth can result in stagnation and a lack of fulfillment. For empaths, ignoring this area may lead to feeling disconnected from their purpose and values, reducing their passion and drive for their business.


a makeup artist applying lipstick to a model

Photo by Rose Moon Photography


As an empath who’s been in the trenches of running a small business for nearly two decades, I can tell you this: you are capable of amazing things. Yes, the challenges are real, but so is your strength and your ability to overcome them. But you have to want to, and you have to be real and honest with yourself and the work that is required of you (no victim mindset here!). Being an empath is a gift—it allows you to connect with people on a deeper level and bring heart-centered care to your work. It allows you to intuitively provide your clients with the products and/or services they want and need. It allows you to create a safe, non-judgmental place where clients and other peers feel comfortable and seen by you. Remember to take it one step at a time, protect your energy, and lean on those who truly support you. I’m cheering for you every step of the way.


With Love and Brushes,

Paje Honor




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