Paje HonorMar 242 min readDe-influencers: Reshaping the beauty industry by advocating for mindful consumptionAs a professional makeup artist, I'll be the first to admit that the overconsumption of beauty products not only strains my finances...
Paje HonorMar 183 min readAuthenticity in Branding: Letting Your Personality Shine ThroughNowadays, people crave genuine connections and authenticity. They want to feel like they are supporting real individuals with values
Paje HonorMar 26 min readCreating Your Ideal Client Avatar: A Step-by-Step Guide for Hairstylists and Makeup ArtistsIn this guide, we'll explore not only the benefits of crafting a client avatar for your business but also how it enriches the lives of...